BANTER BY PIERCING PAGODA
Summer Campaign
A social-first summer campaign designed to scale across digital, retail, and experiential touchpoints.
ROLE
Creative Director
SCOPE
Brand Campaign + Content System + Production
CHANNELS
Social, Paid Media, Email, Retail, Experiential
COLLABORATORS
Production — Rebellious Productions
Photography — Dan Horn
Styling — Tor Matthey
Hair + Makeup — Walter Fuentes
Internal Creative Team — Banter by Piercing Pagoda
END-TO-END OWNERSHIP
SOCIAL-FIRST CREATIVE
Digital Design
Retail + Experiential
MOTION DIRECTION
Tabletop Art Direction
Motion Content
Experiential Activation
Banter Summer was designed as a scalable, social-first campaign system spanning retail, digital, experiential, and motion content — built to maximize creative output while significantly reducing production costs.
The Challenge
Banter needed a summer campaign that could scale across every customer touchpoint — social, email, retail, paid media, and experiential — while operating under tighter timelines and a significantly leaner production budget.
The challenge wasn’t just creating a seasonal campaign. It was building a modular content system that could continuously generate fresh creative across channels without relying on excessive agency spend or fragmented production workflows.
My Role
As Creative Director, I led the campaign from concept through execution — overseeing creative strategy, shoot planning, casting, styling direction, content architecture, and post-production rollout.
I directed multiple shoots, built the social-first content system, partnered with production teams and external vendors, and developed a scalable asset framework designed to maximize output across paid, organic, retail, and experiential channels.
Rebuilt the production model entirely — bringing shoots in-house, consolidating agency spend, and creating a modular asset framework that eliminated redundancy across formats.
The result was a 59% reduction in production cost with measurably stronger creative output. Not cheaper work — smarter work.
Better work.
Leaner process.
Vertical-first content designed for both organic and paid social distribution.
Immersive. Social. Culture-Driven.
Developed for NYLON House at Coachella, the activation merged experiential design, creator content, and social-first storytelling into a culturally driven brand experience.