UNWELL × BANTER · 2025
From Co-Branded Idea to Shareable Experience
Unwell × Banter was designed as more than a branded booth. The opportunity was to create an environment people would want to enter, interact with and share.
I developed the experiential concept and personally designed the co-branded visual system—including the logo lockup, original selfie-stick illustrations, color palette, pattern language and booth graphics—then directed its extension across the environment, merchandise, email and social. Working with internal stakeholders and production partners, I carried the experience from concept through fabrication and on-site delivery.
ROLE — Creative direction, experiential and visual system design, illustration
SCOPE — Brand lockup, environment, booth graphics, content moment, merchandise, email and socials
