https://www.tracirogersportfolio.com/aboutme daily 0.75 2023-09-29 https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/13224b42-2338-48e2-ab58-bcf4d5f4e4d7/Me.jpg https://www.tracirogersportfolio.com/creative daily 1.0 2023-09-26 https://www.tracirogersportfolio.com/creative/body-piercing monthly 0.5 2023-09-03 https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/8205a648-9930-4b31-965b-ad36f97962a2/PORTFOLIO+PAGES_PIERCING6.jpg Creative Direction - Body Piercing Branding I directed a team of 6 designers to craft a fresh look for Banter's Body Piercing initiative. This involved diverse model photography with tattoos and numerous piercings to highlight our body jewelry. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/284b8daa-a720-46a4-bfc9-db2c4df7670f/PORTFOLIO-PAGES_PIERCING62.jpg Creative Direction - Body Piercing Branding Examples of photography. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/98f74f06-b455-4f4b-8adf-1dfdf8b8ca65/PORTFOLIO-PAGES_PIERCING3.jpg Creative Direction - Body Piercing Branding Kiosk Design https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/ee744844-1cd9-4ae6-81ee-d50d4d4c52ae/PORTFOLIO-PAGES_PIERCING4.jpg Creative Direction - Body Piercing Branding We applied the color palette across all channels, including email, for body piercing references. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/b31be6a2-12da-4c21-ba22-1fa315309f55/PORTFOLIO-PAGES_PIERCING5.jpg Creative Direction - Body Piercing Branding Body Piercers required unique business cards and follow-up pads. I introduced a scratch pad for discussing future piercing plans with customers, adding a fun touch. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/4b54c754-dc25-45be-85be-6f1cbe972fe2/PORTFOLIO-PAGES_PIERCING2.jpg Creative Direction - Body Piercing Branding We incorporated 10 educational landing pages about needle piercing on our website. https://www.tracirogersportfolio.com/creative/tierrawhack-collab monthly 0.5 2023-09-03 https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/76937316-d850-41e7-af5d-453d1f44299d/PORTFOLIO-PAGES_TierraWhack.jpg Creative Direction - Tierra Whack x Banter Collab Banter collaborated with celebrity and rap artist Tierra Whack on a jewelry collection designed by her. We produced 6 YouTube episodes featuring Tierra Whack, who also modeled the jewelry as our first Creative Director. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/5288efd5-25a9-4ef5-87f7-697923ac6d3f/PORTFOLIO-PAGES_TierraWhack3.jpg Creative Direction - Tierra Whack x Banter Collab I art directed these playful photos of Tierra Whack and her custom-made puppets, Rawr Rawr and Onzie. They accompany her on her first visit to the Banter office as her mischievous side-kicks. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/9368a971-d00d-44af-a2c6-f71a60884983/PORTFOLIO-PAGES_TierraWhack6.jpg Creative Direction - Tierra Whack x Banter Collab Tierra Whack launch in-store. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/8b7c46c1-d1b0-47f8-84cf-52e4692379fc/PORTFOLIO-PAGES_TierraWhack5.jpg Creative Direction - Tierra Whack x Banter Collab Handouts created for the launch https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/303f5c5a-9cd7-4fe3-9954-421a992bc3e4/PORTFOLIO-PAGES_TierraWhack7.jpg Creative Direction - Tierra Whack x Banter Collab Email Campaign. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/4fcb3d83-85f4-43d7-b51d-4f7fa2c7b25b/PORTFOLIO-PAGES_TierraWhack4.jpg Creative Direction - Tierra Whack x Banter Collab Tierra Whack landing page. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/4508d746-9f16-454f-be0c-98fa0452bf16/PORTFOLIO-PAGES_TierraWhack8.jpg Creative Direction - Tierra Whack x Banter Collab Tierra Whack with her custom puppets. https://www.tracirogersportfolio.com/creative/banter-holiday monthly 0.5 2023-09-11 https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/2811f142-3201-47e2-b678-4021cd1621fb/BAN-Aidan-digital_1080x1920.gif Creative Direction - Banter Holiday 22 https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/4ff96582-605e-431e-9480-545e97162ac6/BAN-Emma-digital_1080x1920.gif Creative Direction - Banter Holiday 22 https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/8cca0ee0-f46a-418f-aa28-cdcab26827f4/BAN-CB-digital_1080x1920.gif Creative Direction - Banter Holiday 22 https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/09ce7d6f-ca24-4c5b-b153-4d6cfc4c9ed5/Banter_Holiday_20225.jpg Creative Direction - Banter Holiday 22 The concept was "Banter Together," aiming to reintroduce Banter's rebranded identity through a dynamic, celebratory holiday campaign that boosts brand awareness and store/online traffic. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/fe8d1e1f-715d-4662-b9fb-d4193358da98/Banter_Holiday_20222.jpg Creative Direction - Banter Holiday 22 Example of Site https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/18724e92-e60a-4881-991b-39702d816dd3/Banter_Holiday_20224.jpg Creative Direction - Banter Holiday 22 Examples of emails. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/78973fc9-c9a0-4696-8659-d17a0a013f3c/Banter_Holiday_20223.jpg Creative Direction - Banter Holiday 22 I oversaw creative production across all channels: website, social activations (including video animations), in-store experiences, and email campaigns. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/1694114916178-YDWA9ZGDJZWBGTJR9SBH/Banter_Holiday_20226_1.jpg Creative Direction - Banter Holiday 22 Customer testimonials. https://www.tracirogersportfolio.com/creative/banter-rebrand monthly 0.5 2023-09-11 https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/eb5c36f4-1dd3-424c-ab74-34abde97ac2d/PORTFOLIO-PAGES-NEW.jpg Creative Direction - Banter Rebrand LOGO before and after. The name Banter captures the idea that our brand is like a flirty conversation. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/f4def8d6-6a14-4fbf-967f-69f46bcf107f/PORTFOLIO-PAGES-NEW4.jpg Creative Direction - Banter Rebrand Pagoda BEFORE https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/468a1afa-0230-4060-be8e-e87c1dc812b4/PORTFOLIO-PAGES-NEW2.jpg Creative Direction - Banter Rebrand The brand today is vibrant, inclusive, and playful. The brand captures the feeling of "Whoever you are today, it's golden." https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/d3312a2a-e2c9-46be-9936-53c3bb467fe3/PORTFOLIO-PAGES-NEW3.jpg Creative Direction - Banter Rebrand Our new kiosks are now modern and fresh. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/20340203-f720-4334-b0d1-304bdd3e0083/PORTFOLIO-PAGES-NEW5.jpg Creative Direction - Banter Rebrand I partnered with the in-store experience manager to execute our designs in Inline stores. We used a neutral palette to highlight the signage. The gold B on a wooden-patterned black wall and the "YOU'RE GOLDEN" ice blue wall serve as great selfie spots. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/99c8bdf2-8575-4539-82a8-8829e4534376/PORTFOLIO-PAGES-NEW6.jpg Creative Direction - Banter Rebrand Our models are now well-lit against vibrant backgrounds. I hired stylists who incorporate current trends, appealing to millennials and inspiring Gen Z. Models embrace their personalities and playfulness. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/c6330109-e5a5-413b-b286-d9c8fd4bda8a/PORTFOLIO-PAGES-NEW7.jpg Creative Direction - Banter Rebrand We revamped the packaging to match the brand's new look, using neutrals for cards and bags with colorful surprises inside. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/99c592c2-53dd-4de1-ab33-62553077b59e/PORTFOLIO-PAGES-NEW8.jpg Creative Direction - Banter Rebrand The logo's dynamic orientation inspired our box design. Using complementary colors, we made a bold choice: the logo wraps around the box. Inside, a contrasting bold color features the phrase "THE REAL DEAL. NO PHONY BUSINESS" on the card. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/894dd7c9-5965-4ce7-a8ee-e832cea8a077/PORTFOLIO-PAGES-NEW9.jpg Creative Direction - Banter Rebrand The website transformation was essential too. Pagoda on the left, Banter on the right. I collaborated with the UX team, agency, and web manager to ensure our e-commerce site matched our bold signage. https://www.tracirogersportfolio.com/art-direction daily 0.75 2023-09-26 https://www.tracirogersportfolio.com/art-direction/tabletop monthly 0.5 2023-09-03 https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/3e046f81-52e2-41bc-8475-4d039ad05710/CELINE_2-Hero_F1-RT.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/4263129d-d6a0-4edf-aa85-6586957741dc/Terra_Herringbone.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/6f432ab0-a95b-4ed2-be39-646ee73db7d4/Queen_Bee-3.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/88f965b3-b752-4c78-9055-aab349556b4b/MC-MARQUIS-1.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/07caae9a-ba33-4820-9ad9-70c06f58679d/EMMA_01_Hero-RT.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/e7d44656-c942-4079-9f3e-598a61b7abfb/Fatou_Hero-RT.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/569c85f6-c5c3-4286-86ef-4d5d540785ff/MC-Festival-1.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/bb21284c-6103-4bdd-875e-1128146dd970/20117990_20321379_20341245_20339030-sapphire.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/2ae49282-5b51-47f4-9c2d-9f226f5fbba5/ELIRA_01_Hero-RT.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/4c69c6d5-1a67-48b5-88f5-430d0bee64bc/Minimalist_1_silo.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/1a9f2e5d-12b5-4f6a-9853-88af2afd5d67/BOLD_CHARMS_1.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/920d613c-dcf1-4b98-904a-5303ecf90815/Belly.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/bdfc4390-f7d5-4043-a3bd-d3def9c5ad66/VIP-012-Pave-074.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/3541ea43-699a-423f-b15c-13a049a2bdb6/BANTER-KidsSpring2.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/d481afbc-6800-4b5b-9a6d-f85ec1c4a6b6/MC-HOOP-CHARMS.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/795b7510-f1f3-4331-b88f-95bb77c1ec22/Terrell_Curb_Ring.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/63f3fcc4-708a-4d1c-a161-7838c7a841ca/Rope-Chain-Guage.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/262b8cb0-6b57-456b-aaf5-93623a7b28bd/20357124_20117051_20354423-lilac.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/6f218e5c-fac1-4f38-864a-f5deef272a4f/VIP-02-06-combo-.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/1f179ae0-bd64-4775-9aa2-8d2d7682dae8/MC-FESTIVAL-2.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/f86b0438-a576-4f93-9b5e-b52dca9c9fda/Ring_Stack_6_silo_GIF.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/a8673f5b-b596-48c1-95f8-d4e53080a86e/GOLD_SPARKLE_STORY_02_MAIN_rsb.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/8ecffca2-a19e-4321-92f8-490658eb1c7d/BoldSilver.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/f323ea47-3c10-432e-8310-218ce00289bc/Huggie.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/f3768e82-c85d-4750-bc52-749acc23b353/Circle_Stud-Lilac.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/3d7051be-cd83-42a9-b7dc-200f27a09a9f/CELINE_1-Hero_F1-ruby.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/6cbd0242-926f-4118-acbf-de9fa12f96d3/Evan_1_1.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/3c7ddbb9-8bbf-4e49-9316-477849afa9a6/Hoops.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/4a34efdf-a7e4-4273-93bb-3b7ed6dc300b/Dainty1_Silo.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/d01b6789-c6a1-4cb1-bf60-c34bbd21a1ef/BRD_DMND_01_rsb.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/65df6169-f39e-4d20-92cc-9ec7d3aecf18/HoopStory.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/33c1a1b3-6026-4b32-a3b0-0bd132b954b9/DaintyMeetsBold_SILO.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/742b14db-f213-4c61-858c-f584f27e3393/BOLD_CHARM_3-Focus-option.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/848589fb-0c99-471b-9d9e-de78d21eafaa/BANTER-DaintyMeetsBold-1.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/5aea45d2-8035-4f6f-86ed-3cf146f04890/20359855_20361192_20307445-sapphire-aqua.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/49af7e94-12cb-4098-8b92-22a22416c771/20352481_20316693_20117141_20117051_20350289_20317874_20356071-amethyst.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/7bd74108-6bad-4538-8e7f-c51bcc39b989/CharmLayers.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/00548038-6d97-40bd-ae5b-700640e755cb/BoldWomen-No-Floral.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/7b937ce4-96cc-4991-91b5-07822f8a84d2/BoldMen.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/e7af465e-3b0b-4f25-a400-743487358a2a/20361322_20344665_20089893-citrine1.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/0f68b92f-36e1-4841-8b11-7cb2e54b31b3/BANTER-HoopStory3.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/8759ed88-bdfc-4604-816c-e5ee4374d593/20019290_20315320-amethyst.jpg Art Direction - Tabletop https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/c9b3887f-4f96-4e0f-add8-53da9d543f2b/Dainty1.jpg Art Direction - Tabletop https://www.tracirogersportfolio.com/art-direction/michaels monthly 0.5 2023-09-03 https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/8778238e-1e69-4055-b010-87f571afb337/IRC04844.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/71fdba38-fe42-4a1d-bd82-b369282e5f03/IRC16614_2.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/dbac309a-af79-48b6-8b0c-707651d99f23/IRC07475.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/0544fd6c-1193-4e9d-8180-0bd6cf8b2d0b/IRC11879_CC.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/35e878d9-692b-4919-b689-b40c9086dd64/IRC08614.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/787ab49b-6bb1-4390-9fe8-a024e7024c52/IRC10101.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/cce68dcd-b533-472a-8970-018a3701d8d9/IRC09363.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/f8abd193-066f-4573-9b13-72b724b712a1/mi1039709.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/53f5a34f-53b8-4e64-bf3f-f3c848e18784/IRC16833_01.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/1a11208e-fdd5-4ae7-ac46-303bed3d28d0/IRC07388_2.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/8bd3aae8-f7f5-4523-a91a-137ce8fa452e/mi1063430_1.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/819e5784-9385-4b22-9fd8-6a94ccfe71dd/IRC10103_3.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/5eecd4b5-bbf0-4a4b-93a7-0a49155b8db1/IRC07556.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/6a92b050-f0cb-4ae6-80a9-1755b5dd6bee/mi1053039.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/ccfb4015-650c-43ad-ab40-79f08eb550e1/mi1075016_1.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/dbeaeb7a-8faf-4040-b10d-0d67c42cada7/IRC04646.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/c5b6860c-685b-466e-a4e3-f56918b760ca/IRC10103.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/a27b1a97-0b52-42b6-ab96-fbba7db37e72/IRC07397_2.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/ee856e20-7779-438e-903a-cf52194c5ba1/IRC07401_2.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/5aab1337-8ec1-4dc4-ad09-c2badd0b4206/IRC07477.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/676f4513-955b-4f66-bc35-ea9de6898a9f/IRC11877_CC.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/05f92043-eb20-4742-802f-086171a1c047/mi1079627.jpg Art Direction - Michaels https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/e164ecfb-a09f-4c86-98d4-33c7aaca8dc5/mi1079893.jpg Art Direction - 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Editorial Photography https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/010581d2-9fcd-4509-a9b2-690615e720d5/VANNE-_FESTIVAL-705.jpg Art Direction - Editorial Photography https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/0348a6ba-541a-4c91-bcf7-7abaa305e8a7/VANNE-MARQUIS-570.jpg Art Direction - Editorial Photography https://www.tracirogersportfolio.com/design daily 0.75 2023-09-26 https://www.tracirogersportfolio.com/design/advertisements monthly 0.5 2023-09-26 https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/4973fd29-21e6-420c-801a-40997e0c2e7d/00112_MichaelsPSImadethis_MECH.jpg Design - Advertisements https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/df17386d-5e9a-4fac-8643-5cc893e1a15c/00214_FamFun_April_Easter_Ad_HR.jpg Design - Advertisements https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/e7e90cc8-c543-4f54-8f17-8e418e92b612/00114_Seventeen_PROM_Ad_HR2.jpg Design - Advertisements https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/7cf10bf0-2559-4d57-bc48-6a37397d5f15/00213_FamFun_OCT_MagAd7.jpg Design - Advertisements https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/a58465c4-d5c7-4a86-8de4-057b1cbd8f8c/00112_Seventeen_June_MECH.jpg Design - Advertisements https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/954709ae-1e05-41d2-a2fb-b468c100f6e9/00112_Seventeen_September_HR.jpg Design - Advertisements https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/57fb46be-3d2f-4391-8e8a-1fb59001152c/00113_GL_Aug_roadtrip_final.jpg Design - Advertisements https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/7f46bda9-88f8-4031-83a4-23517364ebb8/00113_Seventeen_RoadTrip_Ad_HR.jpg Design - Advertisements https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/686e072a-6b08-40d9-9a5b-33f7ceedc568/00114_BeadButton_Shambala_April_HR.jpg Design - Advertisements https://www.tracirogersportfolio.com/design/slime-headquarters monthly 0.5 2023-09-26 https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/f6f612c3-1288-4e54-89d8-051fc7dd44f2/MICHAELS_FINAL_WORK_25-28.jpg Design - SLIME Headquarters I developed the logo and color palette for the new Slime Headquarters, your one-stop destination for all things slime. I envisioned the visual identity and oversaw the photography to capture the desired look and feel. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/a6fabb74-e6bb-4dee-bc20-34ed12ee79a8/MICHAELS_FINAL_WORK_25-282.jpg Design - SLIME Headquarters https://www.tracirogersportfolio.com/design/customframe monthly 0.5 2023-09-25 https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/c2aa41d8-54c2-42cf-ae07-d53f482a9b70/MICHAELS_FINAL_WORK22.jpg Design - Custom Frame Dept Michaels needed signage for a drive aisle featuring artwork and frames for crafting gallery walls. Working in collaboration with our copywriter, I conceptualized and brought to life the signage. Its purpose was to guide customers through the product offerings and ignite their inspiration for creating their own gallery walls. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/c18d6691-4c6c-4dd1-a472-936392bb2567/MICHAELS_FINAL_WORK23.jpg Design - Custom Frame Dept This signage served as inspiration for their gallery wall, featuring examples and illustrations crafted by me. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/c20813bc-6dc6-4093-884d-ad75abaf3112/MICHAELS_FINAL_WORK24.jpg Design - Custom Frame Dept Michaels collaborated with Fuji Film to establish a print station, enabling customers to print photos directly from their phones using a large-format printer. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/3acd141d-1f0d-45a4-9093-048059f99dc5/MICHAELS_FINAL_WORK_25-283.jpg Design - Custom Frame Dept Scott Bros. introduced custom frames at Michaels, and I proposed a life-sized cutout to highlight this new collection. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/cbbe597a-c497-4ef6-a714-7ec20af0175a/MICHAELS_FINAL_WORK_25-284.jpg Design - Custom Frame Dept When Aaron Brothers merged with Michaels, I spearheaded the design of a prominent sign with die-cut elements to introduce customers to Michaels. Additionally, we crafted a floor cling for navigation and a direct mail campaign. https://www.tracirogersportfolio.com/design/makeshop monthly 0.5 2023-09-25 https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/06f63900-02ce-4923-a04f-8e4726c878bd/Traci%27s+Signage+Designs_HOLIDAY_2017.jpg Design - Santa's Make Shop Campaign These are pages from my Style Guide for Holiday 2017. I conceptualized the color schemes, patterns, and iconography used throughout the campaign. These design elements were incorporated into various aspects of the campaign, including signage, email marketing, TAB, and even the set design for the Good Morning America show, which featured Busy Phillips and Wiz Khalifa. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/85c98b80-9b0a-497d-9b0a-e7614f879ffa/Traci%27s+Signage+Designs_HOLIDAY_20172.jpg Design - Santa's Make Shop Campaign I redesigned our 3 Tier using my toolkit to resemble a directional North Pole sign. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/c49bff5b-378a-4a85-aa6f-70a4e58f3643/Traci%27s+Signage+Designs_HOLIDAY_20173.jpg Design - Santa's Make Shop Campaign Leveraging my Style Guide, I crafted the hanging signage for the store's center, establishing the holiday ambiance. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/199d1144-8137-4675-849b-477a0ad194e3/Traci%27s+Signage+Designs_HOLIDAY_20174.jpg Design - Santa's Make Shop Campaign We aimed to provide photo opportunities within the store, leading to the creation of a designated selfie spot marked by a floor decal. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/f2a9131c-b21c-47c4-b67e-351177d48d7f/Traci%27s+Signage+Designs_HOLIDAY_20175.jpg Design - Santa's Make Shop Campaign examples of emails and tab using my designs https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/f84022de-eca7-455e-90eb-fa4cf0e37ee5/Traci%27s+Signage+Designs_HOLIDAY_20177.jpg Design - Santa's Make Shop Campaign Another seflie station. https://www.tracirogersportfolio.com/design/jewelrydept monthly 0.5 2023-09-25 https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/de0ca2b4-2653-45f1-8a02-9dcdc762a23a/MICHAELS_JEWELRY_FINAL.jpg Design - Jewelry Dept Sample pages from the Jewelry Dept Style Guide. I conceived the concept/designed https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/ad5aaa23-c85c-485a-9163-29099d123e1a/MICHAELS_JEWELRY_FINAL2.jpg Design - Jewelry Dept To enhance the organization of this drive aisle, I orchestrated a single, continuous image where the various bead colors seamlessly blend into one another. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/56c2ac52-40d9-4daa-bf7e-755292fd7042/MICHAELS_JEWELRY_FINAL3.jpg Design - Jewelry Dept My goal was to illustrate the versatility of Swarovski jewels in embellishing apparel and accessories. I initiated the concept, oversaw project development, and provided art direction for the photography. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/05104ea2-11fa-495f-89af-db5e426f034f/MICHAELS_JEWELRY_FINAL4.jpg Design - Jewelry Dept We established the charm section as the "CHARM SHOP." I conceived the concept and directed the photography to guide customers through the product selection. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/13f49572-f9c3-45cf-8999-185c21471afb/MICHAELS_JEWELRY_FINAL5.jpg Design - Jewelry Dept Michaels required signage for a Drive Aisle showcasing various stones. The idea was to display individual pieces and anchor each section with color, emphasizing the stone corresponding to its hue. https://www.tracirogersportfolio.com/design/yarndept monthly 0.5 2023-09-26 https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/8a06f25a-47fb-4547-a996-a768135e06e7/Screenshot+2023-09-25+at+4.00.47+PM.png Design - Yarn Dept A Page from the Yarn Dept Style Guide https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/2b51176f-4888-413b-b7a9-a8573ad265ec/Screenshot+2023-09-25+at+4.01.07+PM.png Design - Yarn Dept A Page from the Yarn Dept Style Guide https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/89ea09ae-8d7d-4227-bb10-644fa240ff02/Screenshot+2023-09-25+at+4.00.58+PM.png Design - Yarn Dept A Page from the Yarn Dept Style Guide https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/40f215ea-54b3-417d-a5a3-34c8304a1bfd/MICHAELS_FINAL_WORK.jpg Design - Yarn Dept Caron Cakes Signage https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/fbff45eb-bf46-4c5a-bf0e-0c6cae18f52f/MICHAELS_FINAL_WORK2.jpg Design - Yarn Dept Concept was to look like an awning of a bakery. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/75d69e26-c229-4b5c-810e-f6f951c0c90e/MICHAELS_FINAL_WORK3.jpg Design - Yarn Dept https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/142f34e4-9a24-407d-9892-10433f04d989/MICHAELS_FINAL_WORK4.jpg Design - Yarn Dept Designed a Promotion for Stitch & Win https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/3215a61d-4765-40ed-aa97-2a71d9488781/MICHAELS_FINAL_WORK5.jpg Design - Yarn Dept Branded the trend section in the store for the most up and coming yarns https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/7dfba434-7a42-406d-a7dd-900af9db0588/MICHAELS_FINAL_WORK6.jpg Design - Yarn Dept Designed from concept to completion. The baby section was desinged to look like a mobile. https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/e17e8fc8-c773-46bf-ab76-07058d18d8ad/MICHAELS_FINAL_WORK7.jpg Design - Yarn Dept The sides of the baby mobile fixure https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/c79276e6-0a80-4161-949c-605c503489c1/MICHAELS_FINAL_WORK8.jpg Design - Yarn Dept Signage designed for a partnership for Caron and Pantone https://images.squarespace-cdn.com/content/v1/64eb7d355391ae142b9324cf/86b0f9f1-9dac-4b8c-9161-ee62ceae4575/MICHAELS_FINAL_WORK9.jpg Design - Yarn Dept Some examples of signage in the trend section of the yarn department.