RETAIL & POP SIGNAGE
Turning Brand and Merchandising Strategy Into Scalable Retail Experiences
Selected programs across Michaels, Peoples and Banter, created across my progression from hands-on designer to creative leader. Each system translated brand, merchandising and operational priorities into clear, scalable customer experiences—from category navigation and seasonal storytelling to storefronts, kiosks and the piercing journey.
MICHAELS
Category Navigation, Seasonal Storytelling & Shopper Education
PEOPLES
Premium Retail Systems Across Storefronts, Promotions & Packaging
I translated brand and merchandising priorities into scalable communications—from storefront signage and seasonal offers to branded takeaways—balancing premium expression with promotional clarity across formats and customer moments.
BANTER
Rebranding the Retail Experience Every Season
I oversaw and executed the Banter rebrand into a scalable in-store system, aligning environmental graphics, promotional signage and customer touchpoints across inline storefront and seven different kiosk formats ensuring each experience was cohesive with seasonal branding and displayed our promotions clearly.
