BANTER RETAIL REBRAND · 2019

Translating a New Brand Into the Retail Environment

The transition from Piercing Pagoda to Banter required more than a new logo. It required a complete physical experience that could make the new brand legible at storefront scale and consistent across inline and kiosk formats.

In partnership with the in-store experience lead, I translated the rebrand across storefront signage, environmental graphics, fixtures, furniture and rugs—building a cohesive system that aligned brand expression with the realities of retail operations.

ROLE — Art direction, environmental design and retail system development

SCOPE — Storefront, inline and kiosk formats; signage, fixtures, furniture and environmental graphics