CAMPAIGN
01
Violette_FR · Speculative beauty campaign
Bisou Balm
Lipstick, sold the way chocolate is: as a small, private indulgence.
ROLE
Creative Director + Art Director
SCOPE
Campaign Stills + Product Film
STATUS
Self-initiated concept
AI-assisted production
Not affiliated with Violette_FR
DELIVERABLES
8 Stills · 2 Films (9:16)
DIRECTION
02
Indulgence, without the category’s sugar-pink clichés.
THE BRIEF
Introduce a cocoa-toned lip to women who buy beauty as a treat. Make it feel indulgent and grown-up without the category’s pink, glossy defaults.
THE IDEA
The shade sits closer to cocoa than to rose, so the campaign leans in. The lipstick is staged as a confection, never as makeup.
MY ROLE
Concept, art direction and edit. I set the palette, props and light, directed the beauty close-ups and still life, and cut both films.
1
One warm world.
Oxblood, cocoa, gold and foil. Nothing cool enters the frame, so every image reads as one campaign.
2
Staged as a confection.
The lipstick always sits where a piece of chocolate would. It is never explained, only offered.
3
Texture over polish.
Freckles, broken edges, crumpled foil. Close crops do the selling; texture takes priority over perfection.
4
Ritual, not routine.
An instant camera and a record player slow the moment down. Beauty as pleasure, not maintenance.
WORK
03
04
MOTION
Sensory product films
Built vertical for social. Each film holds a single moment rather than a sequence.
Instant · 0:05
Foil · 0:06
Speculative, self-initiated work. Not commissioned by or affiliated with Violette_FR. Images and films produced with generative AI tools under my creative direction.